Adsense - How do I succeed?

So you have heard about the tons of money some people are making with Google Adsense. So you want in on the action. But the question is, how do I do it? What makes one person successful at utilizing Google Adsense and others fail miserably? How do I avoid wasting my time on it if I'm not going to be successful? Are there any guarantees?

These are some of the questions that may be nagging at you if you are considering getting started with Google Adsense. You may have already started, but are not seeing much return for your money and time. In this article we will discuss some of the answers to your questions and give you a hint as to how to successfully use Google Adsense.

First of all, is it true that people have made a lot of money with Google Adsense? Yes, it is true. There are some people who are and have made thousands of dollars per month with Google Adsense. There is even one website I know of that made millions when they sold their Google Adsense Website because it was making so much money per month a big company couldn't resist the opportunity to buy their business.

A business, that's what it is. That is the first thing you need to remember. Google Adsense is a business. It is not a hobby. It is not a sideline. Not if you want to be successful with the Google Adsense program. If you do not plan to treat it as a business, it is not worth any of your time. It is an all or nothing proposition.

There are exceptions. If you already run a successful website and have a lot of incoming traffic, Google Adsense can still work for you and you won't need to put a lot of time into it. By a lot of incoming traffic, I mean if you are already getting thousands of unique hits every day.

If you plan to use Google Adsense as your primary source of income, then you have to work hard at it in order to be successful. You have to treat it as you would any business. That being said, I must warn you. Being your own boss, working for yourself, may not be for you. It is a decision only you can make.

To be your own boss you have to be willing to work hard, invest in your new business, sacrifice a lot of your free time, and do whatever is necessary to make sure you will succeed. That means you will have to learn a lot of new things. You will have to study just like you did back in school, but with even bigger stakes. Your business depends on how much you are willing to work, invest, and learn.

Now, if you have decided you are willing to do those things, then you are ready to have your own business. Google Adsense is one way to get started in your own web-based business.

What do I do first? I'm glad you asked. First you will need to choose a product or topic you will be promoting or you can choose several if you plan on having a portfolio of websites. How do you choose a product or topic that will make money with Google Adsense? Again, I'm glad you asked.

There a re tools online that will give you an idea of how much different Google Adwords cost to buy. That in turn gives you an idea of how much those keywords will pay you through Google Adsense. So first, you go to Google Adwords to find out how much it costs to buy specific keywords.

You don't choose the top paying keywords, though. Why? Because everyone else in the world is doing that and the competition is brutal for the top paying Google Adwords. Choose keywords that are in the medium range. Words you believe will pay you 25-50 cents per click are best in my honest opinion.

Your competition won't be as stiff and you can still make a nice monthly income at those rates. Remember, 5000 click at 5 cents per click is more than 1000 clicks at 10 cents per click.

The next thing you need to do is take your new list of keywords you are thinking of promoting through Google Adsense and find out how many people are actually searching for those keywords through the search engines. If you go to overture.com, they have a tool that will help you. You type in a keyword and it tells you how many people searched for that keyword on Yahoo last month and how many searches were done for that keyword and other words associated with them.

So, to summarize, you choose several Adwords that you think will pay 25-50 cents per click, then find which of those the most people search for, and then add some value to those keywords that you have a personal interest in promoting.

That last thing is important. The reason is that if you are not interested in the topic or products you will be promoting you will not be as effective. You will lose interest in promoting it because it simply does not interest you.

Once you have chosen your keyword or keywords you will be using, it's time to put them to work for you and time to make some Google Adsense money. So, what's next?

You will need a website. This is very important. You do not want a web-based html generated free-hosted website. There are tons of places offering you all this for free. Remember that you get what you pay for.

In any business you wish to start, it takes some investment to do it properly. If you start with nothing at all, you will likely still be in that position a year from now. There is no magic pill or shortcut to success with any business and that includes Google Adsense.

Next you need a domain name. Most people think they need a catchy name like Google and Yahoo, because those companies are successful. Not true. Those companies spent millions of dollars to promote their name. If they had been smarter actually, they would have just registered Search.com.

Your domain name needs to include keywords that are the same or related to the keywords you will be promoting. Remember, with Google Adsense you are not building your company name, you are promoting keyword based contextual advertising and the ads you make money on are based on the words you have in your webpages.

If you have to have hyphens in the domain name to achieve this, then have hyphens in the name. Do not listen to conventional wisdom that tells you that only a dot com domain name and one that has no hyphens is any good. With Google Adsense, that is not the case. A dot net, a dot org, a dot info, or a dot anything else with the right keywords is what you are looking for.

You will need to find a good hosting company for your website. They can be found for $100 per year. If you are offered a cheaper deal than that, it probably is just that, a cheapo deal.

You will need to make sure they have 24-hour support. You want to know if they have an easy admin panel to manage your website with, like cpanel. You want to know if they have install options for things like photo galleries, forums, and blogs. You may not be using those options in the beginning, but you may need that flexibility within that year. Plan ahead.

Once you have your keywords to promote, your domain name, and your hosting, now you need your website. There are several options for this. You can purchase a ready-made Google Adsense website for around $250-$300. Cheaper ones, again, like hosting, are probably too good to be true. You can search Ebay for deals on those or search the web. I recommend affiliatewesitedesign.com.

You can also choose to build it yourself. If you know how to write html then I know you are already going to take that option. It can also be built in FrontPage or Dreamweaver, or some other auto-generator, however, I recommend you have someone who knows html actually fix the mistakes in the code when you are done.

The important thing about your new website is not how it looks! With most websites, a professional looking website is important. If you are selling a product or service that is still true. However, with Google Adsense, you are promoting keywords and need people to click the ads for you to make any money.

If your website is too appealing, they will stay on your website and click around in there burning your bandwidth and making you no money! If your website is very mundane, they will click the ads on the page to leave! You now made money.

Now let me clarify this for you. If you put text into your website that focuses on the keywords you are promoting through Google Adsense, then the right ads for you to make your money are in the page. Not only that, your page will be found in the search engines for searches on those keywords.

Now, when the searcher finds your website and it's beautiful, they want to look around at how great a website it is. They want to read all your FREE information. They will be there for awhile and may even bookmark you! None of those are good things! They are good IF you are selling a product or service on your website. They are not good things if you are trying to make money with Google Adsense!

Your website does not have to be ugly. But it doesn't need to look enticing either. You don't want them to click your links. You want them to click the Google Adsense links because your page is NOT quite what they are looking for. The more they click those links to LEAVE your website, the more money you make.

Experienced Google Adsense people know this and know how to design a website that gets visitors to click the links and leave the page, making you money on the way out.

That is about all I can shock you with for one article, but I hope I have helped you understand what Google Adsense and how to get started successfully.